Vietnam News Network

Vietnam News: Local, National, Business, Sport, Entertainment and Technology

Trade XRPUSD, Bitcoin and Cryptocurrencies

BUY & SELL XRPUSD | View XRPUSD News & Updates

Buy Sell XRPUSD, Bitcoin and Cryptocurrencies

Province branding proving to be a headache   2009-09-21 - VietNamNet/TT

Turning their own locality into its own brand is proving to be a challenge for a number of Vietnamese provinces.


Mekong Delta

Duong Quoc Xuan, Chairman of Long An People’s Committee isn’t alone in suffering a headache when prepares to receive foreign guests.


His problem? He can never work out what gift to give his guests.  What best symbolises his locality?


Xuan confides that that he always thinks long and hard about the gifts, but always ends up presenting plates designed with the ‘Long An – the unyielding land’ statue.


“Of course, the monument is not a symbol of Long An, and it is also not a brand name of Long An. We know that we need to choose something as the symbol for Long An, which can help people recognise us.


“However, we have not found out such a thing,” Xuan said.


The deputy chairman of the Tien Giang People’s Committee also complained he couldn’t find any speciality of the province which he could use as a gift when he recently went on business to Cambodia.


Finally, in desperation he opted for a popular gift: a lacquer picture of national hero Thu Khoa Huan.


He explained that when delegations of foreign politicians made working visits to the province, they always receive such gifts.  Of course, every province wants to have its own symbol, however, they are relying instead on historically significant gifts that hopefully will at least help educate their visitors.


In modern times local authorities have become increasingly aware of the importance of building brand names for their areas. Several years ago, Tien Giang province’s authorities launched a large-scale competition to find out the best symbol of Tien Giang.


Despite receiving lots of ideas the province still hasn’t found the right symbol, simply because all the suggested ideas could represent not only Tien Giang, but Long An, Vinh Long, Dong Thap provinces as well, and even the whole Mekong Delta.


When talking about localities’ brand, Xuan of Long An People’s Committee sighs: “Ben Tre has coconut tree and cocoa. Long An has famous Go Den rice alcohol. But should we use alcohol as gift?”


“It is really a pity if someone hears about Long An or another province and they don’t know what its best know for.”


Still hopeful, however, Xuan concludes that he believes the brainpower of local people will eventually come up with a solution.


Other news

BUSINESS IN BRIEF 21/9   2009-09-21

Cheap Japanese goods about to get cheaper in Vietnam   2009-09-21

Buy Vietnamese - I start my day the Vietnam way   2009-09-21

Prices will go up – but how gradually?   2009-09-21

Vietnamese enterprise lists shares on US’s Nasdaq   2009-09-21

Stimulus plan revealed soon – will it stay or go?   2009-09-21

MOJ whistles down central bank move to ban non-bank gold trading floors   2009-09-21

Meat rots in city ports as safety rules scare importers   2009-09-20

Vietnam maintains FDI growth despite crisis   2009-09-20

Vietnam to allow license-free export of fertilizer   2009-09-20

Eximbank wins approval to list on HCMC bourse   2009-09-20

Not spooked by Indochina liquidation, VN-Index rises above 550   2009-09-20

Workers scarce as production picks up   2009-09-20

Vietnam cement makers seek halt to new licenses on surplus fear   2009-09-20