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Airline introduces the Jetstar jump   2008-06-01 - ThanhNienNews

Vietnam’s first low-cost carrier, Jetstar Pacific, has recently unveiled its new advertising campaign, which introduces the world-famous “Jetstar star-jump” and the promise of a unique flying experience.

Jestar Pacific gave local media a tour of an Airbus A320 at Ho Chi Minh City’s Tan Son Nhat International Airport on Wednesday  



The existing Pacific Airlines was re-branded Jetstar Pacific last week at a ceremony in Hanoi.

As well as the new name, the airline has a new Jetstar logo and trademark orange livery, which will be featured across all aspects of the business, including at ticketing offices, on the aircraft, at airports, on uniforms and at the airline’s head office.

Jetstar Pacific Chief Executive Luong Hoai Nam said the airline’s new marketing campaign, featuring television, print, radio, online and outdoor advertising, will introduce the Jetstar brand to Vietnamese consumers and re-enforce the spectacular lead-in prices the airline has offered.

“Fly with Jetstar once and you will understand the feeling” is the promise made in the new advertising campaign.

The new Jetstar brand has been rolled out through the airline’s commercial channels, including at the airline’s major sales outlets and the website, said Nam.

Full branding of the Jetstar Pacific aircraft fleet will be phased in over coming months.

The existing fleet of Boeing 737s and a future order of up to 30 Airbus A320s will carry the new logo.

The fleet is expected to expand as Jetstar Pacific begins flying new routes within Vietnam and to other Asian destinations.

“We want Jetstar to be a household name across Vietnam, just as it is in other parts of Southeast Asia, as an everyday low fare carrier,” airline CEO Nam told a press conference at Ho Chi Minh City’s Tan Son Nhat International Airport.

Jetstar Pacific has already launched its introductory offer of 10,000 JetSaver Light one-way seats for just VND15,000 (US$0.92) each.

The seats are available across the airline’s domestic network, including new services from Hanoi to Danang and Hanoi to Nha Trang, which will commence on June 1.

Nam also offered a sneak preview of Jetstar Pacific’s future fleet of 30 Airbus A320s, offering local media a tour of a Jetstar A320 aircraft at Tan Son Nhat Airport.

Robert Hughes, managing director of proposed low-cost carrier, VietJet Air, recently said his airline would start domestic and international short-haul low-fare flights in 2009.

Air Speed Up, which is likely to become Vietnam’s second discount carrier, is set to commence domestic flights at the end of this year, after the airline received approval from Prime Minister Nguyen Tan Dung earlier this week.

According to the Ministry of Transport, Vietnam’s aviation sector is poised to expand by 20 percent a year, driven by an economic growth rate of more than 8 percent and an increasing number of tourists.

In the country’s strategy to develop tourism until 2010, the Vietnam Administration of Tourism (VNAT) set a target of welcoming some 6 million international visitors a year.

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